Leverage strategic messaging to transform prospects into regulars.

There’s a few ways I can help you do that.

1. Clarify Your Value

Connect your product or service directly to your customer's needs, desires, and motivations so they understand it and want it.

  • Value Proposition Design

  • Audience & Customer Personas

  • Communications Audit

2. Lead Your Customers

Design or level up your step-by-step pathways to move customers from unaware to ready to buy, and from purchasing for the first time to coming back for more.

  • Sales Funnel & Marketing Pathway Design

  • Psychology-Based Messaging Frameworks

3. Harness Your Brand

Make sure your verbal messaging, visual branding, website, and social media are reinforcing your customer's journey to loyalty.

  • Brand Audit & Strategy

  • Communication Strategy & Planning

  • Brand Architecture (for complex or multi-entity business models)

Services can include workshops, 1:1 or group coaching, collaborative or independent assessments, recommendations, and more.

All offerings are customized to your needs, and scalable to your time constraints and budget.

“I knew we had a compelling vision—but I had no idea how to get that message out into the world. [Mike] asked the kind of clarifying questions that helped me uncover what I actually needed to say—and who I needed to say it to.”

— Greg Johnson, Founder
of Revive New England

“Mike played a key role in helping startup founders overcome challenges with clarity, confidence, and effectiveness… Mike brings a calm, encouraging presence that helps people take creative risks and grow.”

— Kat Lazell, Senior Program Manager
at Cambridge Innovation Center